A New Generation of Art Collectors: Art for the Future
A new generation of art collectors is emerging in Poland.
For many, it is the first time anyone in their family has consciously chosen to invest in art. In the past, art collecting was rarely a priority — other needs dominated, and art was often perceived as something distant, reserved for elites.
Today, a well-educated middle and upper class is beginning to see art differently: as a symbol of refined luxury, a conscious lifestyle choice, and an important element in building personal and cultural identity.
The growing interest in art parallels the rapid development of the Polish art market, with auction houses reporting record sales in 2024 and a 168% increase in million-zloty transactions.
In response to these changes, 407 Art Foundation created the program “A New Generation of Art Collectors.”
New Generation of Art Collectors
A project by 407 Art Foundation dedicated to supporting individuals and companies in building thoughtful, valuable art collections.
We connect collectors with artists, curators, and knowledge — helping you shape a collection that reflects your vision and aspirations.
Contact us and Join The 407 Art Collectors Community
407 Art Foundation – Bringing Art Closer
At 407 Art Foundation, our mission is to promote art and culture to a broad and diverse audience.
We aim to inspire not only seasoned art enthusiasts but also those who are just beginning to explore the world of collecting.
We act as a meeting place for artists and collectors — a space where you can:
not just acquire a work of art,
but meet the artist personally,
understand the ideas behind their work,
and learn how to read the visual language of contemporary art with the guidance of our curators.
Our curators serve as translators of art — explaining the contexts, themes, and creative processes behind each series we present.
When you build your collection with us, you gain access to unique knowledge that you can later share with your family, friends, and guests — deepening the emotional and cultural value of your collection.
It’s important to remember that the market value of an artwork is influenced by several key factors:
the artist’s reputation,
the subject matter and significance of the piece,
the exhibition history of the artwork,
and the prestige of previous collectors.
Each of these elements can strongly impact the investment value of your collection over time.
A New Generation of Art Collectors – Your Journey to Conscious Collecting
The New Generation of Art Collectors program is designed for individuals who want to:
build a thoughtful, personal art collection,
understand how the art market works,
learn to recognize promising artists and valuable works,
and engage with culture beyond passive appreciation.
407 Art Foundation will support you with:
personalized consultations with our curators,
educational 1-1 workshops and lectures on art collecting,
meetings with artists and access to exclusive exhibitions organized by the Foundation,
guidance in selecting works and creating a coherent collection.
Building an art collection with support of 407 Art Foundation is not only a source of aesthetic pleasure — it is an investment in yourself and in your future.
Companies as Patrons of Art: Corporate Collections
Art is increasingly recognized not just by individuals, but by companies as well.
Building a corporate art collection has become a global trend — one that is gaining momentum in Poland too.
Why are companies investing in art?
To enhance their brand image as culturally aware and socially responsible organizations,
To inspire employees and impress clients and business partners,
To incorporate artworks as assets whose value may appreciate over time,
To build a unique and prestigious corporate identity.
Examples of companies investing in art:
Internationally:
Deutsche Bank – with a corporate collection of over 50,000 artworks.
UBS – holding one of the largest private collections of contemporary art.
Nando’s – showcasing a major collection of South African art in its restaurants worldwide.
In Poland:
ING Polish Art Foundation – systematically supporting contemporary Polish artists.
LPP – incorporating art into their office spaces to promote creativity and culture.
Echo Investment – supporting young artists through initiatives like Griffin Art Space.
At 407 Art Foundation, we offer companies:
expert support in building corporate collections,
organizing internal exhibitions and cultural events,
consultation on integrating art into their brand strategy and communication.
Investing in art is not just a statement of prestige — it’s a strategic advantage.
Submit the form at the top of the page – and join the new generation of Art Collectors
Frequently Asked Questions
Does the Foundation charge for helping to build a collection?
No. 407 Art Foundation offers support to collectors free of charge as part of our statutory mission.
Our goal is to promote the development of the Polish art market and support Polish artists.
How do I start building my first collection?
Just contact us via form at the top ot that page! We offer personalized meetings to help you define your interests and select your first pieces.
Do I need a big budget?
Not at all. We help build collections at various investment levels — from affordable works by emerging artists to major collecting projects.
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